What are some of the challenges that one faces when designing cyber strategy?

What are some of the challenges that one faces when designing cyber strategy?

Some articles below, I will attach the rest:

https://www.cambridge.org/core/journals/international-organization/article/whats-in-a-name-metaphors-and-cybersecurity/563998100A2FAF1E5DFDB5C52EC68569/share/2fafed9c2d093dcb39c48a6601462f989d782a1c