Using discourse analysis, examine political advertisements from Democratic and Republican candidates for the presidency in 2016 in terms of their use of language, kinds of appeals made to voters, and ideological differences.

Just answer the following questions. If you can find the text for it would be Media Analysis Techniques 6th Edition by Arthur Berger and that should help if you can find it. It’s for chapter 5 if you do find it.

1.What is discourse analysis? How has it been defined?
2. What are the basic kinds of discourse analysis?
3. What are the most important themes in discourse analysis?
4. What are the three dimensions of the field according to Teun A. van Dijk?
5. How would you define style?
6. How do discourse analysists deal with style? How does critical discourse analysis (CDA) define ideology?
7. What is multimodal critical discourse analysis (MCDA)?
8. How does MCDA differ from CDA?
9. Using the discussion of the Kenneth Cole ad as a model, make a critical discourse analysis of a print advertisement that has interesting images and written material.
10. Make a critical, multimodal analysis of a rock video on YouTube. Discuss the language used in the song and the nature of the dancing. What problems did you face in making your analysis?
11. Write a narrative of three or four sentences in six different styles. What did you learn from this exercise?
12. Using discourse analysis, examine political advertisements from Democratic and Republican candidates for the presidency in 2016 in terms of their use of language, kinds of appeals made to voters, and ideological differences.

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