Unit 6 assignment : one- pager : social media

Overview :
The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now writing the social media wave to engage customers.

There are two parts to this assignment:

1) select a brand ( i.e. Nike , Walmart, Coca-Cola, etc.).

2) compare their social media platforms ( facebook, twitter, instagram, youtube, etc.). To their other digital and traditional marketing channels (TV , website, email).

Please address the following:
List the number of current followers they have on three of the major social media platforms they are utilizing.

How do they leverage the use of influencers to promote their brand?

In your opinion, and assuming a 1 million ad spent, what percentage should be spent on

Social media
Other digital and traditional

One – paragraph summary of concluding thoughts and opinions.

A one-page word document with your name title of assignment and date in the footer .

Proper college level grammar is required. APA format, including any in-text citations.