Think about the last time you interacted with a company on its website. What were you trying to accomplish?

Tasks:

Think about the last time you interacted with a company on its website. What were you trying to accomplish?
Evaluate the interaction with regard to your UX. Were you able to complete the mission you had when visiting the website? Why or why not? Was the website intuitive and easy to use?
In 2-4 APA-formatted pages, discuss a-c below. Ensure your ideas are well-developed and grounded by your textbooks or other appropriate sources.
Links to an external site.
Based on the above tasks, discuss:

a. your perception of the companys strategy,

b. the ways and effectiveness in which it interacts with customers via its website,

c. recommendations for maintaining or improving its customers and potential customers UX

Be sure to cite your textbook and any other source you use to complete this assignment. The appropriate citation for your textbook is

Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page. https://online.vitalsource.com/#/books/9780749484231/

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