The sixth principle of finance is reputation matters. The unethical behavior of corporate leaders has been well documented and publicized in previous years. On the positive side, there are ethical leaders. Describe the actions of an ethical corporate leader. Provide an example of a recent corporate leader who exhibits these qualities. Identify by name. Do not use your own company leader as an example.

The sixth principle of finance is reputation matters. The unethical behavior of corporate leaders has been well documented and publicized in previous years. On the positive side, there are ethical leaders. Describe the actions of an ethical corporate leader. Provide an example of a recent corporate leader who exhibits these qualities. Identify by name. Do not use your own company leader as an example.