The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick-and-mortar store before purchasing a product or ordering a service

Overview
The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick-and-mortar store before purchasing a product or ordering a service

Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

Location-Based Marketing
Mobile Retargeting
Virtual and Augmented Reality on Mobile
Mobile SEO
Chatbots, AI, Shopping Assistants
Internet of Things (IoT)

Use as one source

Title: Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability
ISBN: 978-1119702900 (Paperback)
ISBN2: 978-1119702917 (e-Book)
Authors: Turban, E., Pollard, C. and Wood, G.
Publisher: John Wiley & Sons, Inc.
Publication Date: 2021
Edition: 12th
Format: Textbook

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