The digital marketing methods a company is engaging in require control and evaluation, to check what is working and what is not, using some of the metrics that we discovered so far. In addition, the company could be considering other metrics.

The digital marketing methods a company is engaging in require control and evaluation, to check what is working and what is not, using some of the metrics that we discovered so far. In addition, the company could be considering other metrics.

Your Task

Using online search engines, research definitions and examples of digital marketing components such as paid search, search engine, search engine marketing (SEM), search engine optimization (SEO), email marketing, and social media marketing tools.
Having researched examples, consider the company you work for or another company that you are aware of and identify three of the analytics metrics they use to assess their digital marketing activities. Evaluate their relevance, use, and importance in the context of your chosen company.
After listing the used metrics, consider which new metrics your company should start to implement. Justify why, in your opinion, the suggested metrics are important for your company to adopt.
Consider one of the metrics you listed in questions 1 or 2 and explain how you can improve it.
Read through your peers’ posts and comment on the examples and suggestions they provide. Comment on how your understanding has been enriched, or add more insight from your own experience.
Your post should be 250-350 words

Note: I work in a telecommunications company in the middle east – Ooredoo Qatar

Last Completed Projects