construct sales pitches related to the important choices facing those who are entering the workforce and full adulthood. Please look over the choices listed below and choose one pitch to develop as your own or email me your suggestion.
Assignments:
Sales Pitch Letter: Consider this to be a two full-to-three-page sales letter in single-spaced block paragraphs sent to prospective customers (your fellow classmates). Lots of visual interest is needed through italics, boldface, indents, bullets, italics, underlines, font and typeface shifts. Take a look at the sample Ray-Ban Sales letter in the Sales Pitch module.
80 points/5% value with a rewrite option. Your purpose is to follow the guidelines of a sales letter and convince customers to buy the specific branded product or service you offer.
Include a hook and 3-4 selling points. I expect you to seriously research the lifestyle services and products available. Consumer Reports and other publications can help. 6 sources minimum required. 8 maximum. Give credit to those sources you use by quoting and giving them ( ) the text of your letter. Research can include customer testimonials, press coverage, as well as promotional material from the products seller.
Make sure you state the $ dollar cost of this product and the time/effort customers will need to give but also show how the price paid is well worth the benefits they will receive. This product or service must have some costs attachedeven if they arent direct costsbecause otherwise there is no sales involved.
Remember, when you are promoting one product or service as the best that means you are saying that similar products or services dont measure up. Sometimes, one of the best things you can do to pitch your product/service is to show how all the others fall short. How do they fall short? In cost-effectiveness. When compared to your preferred product/service, the others are too expensive, too cheap, lack status, lack reliability or durability, dont have the wide range of options, are made in China (when US made is a value), etc.
Add a Works Cited page in MLA format (but which is not counted as part of the text length.)
Sales Pitch Letter Grading Checklist _____________________________
__________ No double spaced or indented paragraphs but business letter format addressed to an imaginary millennial with both addresses and a date, a salutation, block paragraphs with single-spaced lines, header for subsequent pages, a sign-off envoi, etc.
__________ 2 full to 3 pages in length with variety of eye-catching tricks for visual interest
__________ 6 or more research sources directly quoted and given ( ) in MLA-format in the letters
__________ Letter well-organized with hook introductory paragraph 3-4 body paragraphs on selling points, and a cost and conclusion paragraph. Bullets and headings are okay so long as they help the sale.
__________ Full coverage of the product/service with quality research
__________ an MLA-formatted Works Cited page with 6 or more sources
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