Social Media Goals and Metrics

Please add RUNNINGHEAD

You can write about ASPCA (organization) or whatever is easier.

Select an organization to research their goals. Name the organization and their business.
Identify the social media marketing campaign and organizations goals to determine the social media campaign’s effectiveness.
Write a research paper that addresses:
What are the organization’s goals?
How does the organization use social media to reach these goals?
Give examples of how the organizations social media campaign marketing strategy aligns with the organizations goals using various social media platforms.
List the social media platform(s)
Describe the strategy the organization is utilizing
Provide graphics or images of the social media efforts towards the goals.
How can the organization measure the effectiveness of the social media strategy?
What metrics should the organization be tracking to measure the organizations goals?
What social media measuring tools would you advise the organization to measure the social media campaign effectiveness? Why?
Do you think the organization is using social media effectively based on their metrics? Why or why not?
Is the organizations messaging constant?
What 3 recommendations can you give this organization to improve measuring the social media analytics and social media campaign metrics?

Research an organization
Identify the social media marketing campaign and organizations goals
Determine the organization social media campaign’s effectiveness and their usage of social media to obtain the goals
List examples of the organizations social media
Explain the organizations social media effectiveness based on measurements

Some sources:

-https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/
-https://www.wpbeginner.com/beginners-guide/how-to-check-website-traffic-for-any-site-best-tools/

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