As the retail marketplace continues to expand, Walmart’s strategic planning must continue to adapt for the company to remain competitive. Changes in market trends, increasing globalization, evolving consumer behaviors, technological advancements, and other factors require that retailers base their strategic plans on data derived from the analysis of competitors, consumers, and existing/new markets. These analyses allow companies like Walmart to develop strategic merchandising plans that will keep them at the forefront of retailing success.
Use course content, outside research, past coursework, and your professional experience to answer the following:
1. When considering a strategic merchandise plan, select the one element you believe is most important: the product strategy, the cross-channel strategy (brick-and-mortar, online, other), or the customer strategy? Explain your rationale.
2. Should Walmart’s vendors play a role in developing the company’s strategic merchandise plan? Explain your rationale.
3. Make one recommendation for Walmart’s strategic merchandise plan to help the company expand its presence in the e-commerce marketplace.
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