Select a company and a financial product or service (account product, loan product, investment product, insurance product, etc.) and conduct market research on the following:

Select a company and a financial product or service (account product, loan product, investment product, insurance product, etc.) and conduct market research on the following:
What is the product and who is offering it? Background history and research.
What has the company done to market the it (and itself)? What type of advertising, promotions and pricing has been done?
How is the company and product positioned against their competitors (list at least 3)? What is their competitive advantage for their company and product?
What conclusions do you have and recommendations could you offer to be more competitive?
Create a SWOT Analysis of the company you select.
Create a formal report which documents your findings using appropriate tables, charts, graphics and examples.

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