In this course, you will be analyzing an existing strategic plan based on the information you have learned throughout the coursework in your MBA program.
Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 Identifying a Companys StrategyWhat to Look For in Ch. 1 of your text.
Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.
Discuss whether the plan:
Clearly states where the organization is going and how it will get there
Evaluates the organizations external and internal environments
Includes a people plan and addresses achievement of a diverse workforce
Includes corporate social responsibility and environmental sustainability
Submit the plan and its citation to your faculty member for approval. This will be used in Wks 4 and 5 of the course.
Resources
Center for Writing Excellence
Reference and Citation Generator
Grammar Assistance
Rubric
Wk 2 – Apply: Strategic Plan Research (10 points)
1. Introduction and company description 20% of total grade
2. SWOT analysis diagram 10% of total grade
3. Internal factors evaluation 23% of total grade
4. External factors evaluation 22% of total grade
5. Conclusion and competitive advantage evaluation 20% of total grade
6. Critical thinking 2% of total grade
7. Mechanics and grammar (SYNTAX) 2% of total grade
8. Information literacy (REFERENCES) 1% of total grade
Last Completed Projects
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