Write an academic Term Paper, in which you complete the following 3 tasks
Each task is worth 1/3 of the total mark and should use about the same number of words.
The overall word limit is 3000 words 10% and must be strictly adhered to. i. e. 2699 words or less will fail 3301 words or more cannot score more than 50%! The actual word count must be stated on the front sheet.
Task 1
Choose one of the following two companies:
Unilever – https://www.unilever.com/
MVV – https://www.mvv.de/de/
Then assess the performance of the company you selected, with that of its closest competitors over the past five years. State clearly, with reasons, how successful the company you selected has been compared with its major competitors.
It is essential that you use a variety of financial and non-financial measures, and that you reach a clear conclusion. The quality of your sources is very important, and you should provide a Harvard style reference list following each task!
Task 2
Research and evaluate the key corporate level strategies that the company and its competitors have been following during the past few years. To what extent do the differences in their corporate strategies explain the relative success of your company?
Has the company gone through major transitions? What were the reasons therefor?
What challenges does the company you selected face today?
Task 3
How does the company you have selected position itself in the area of corporate social responsibility (CSR) / corporate governance? Which topics and programs do they promote? How does the positioning of CSR differentiate the company from its competition? How does CSR influence their business results in your opinion?
Remember that this is an academic paper, the academic quality and the range of the literature you use will be key factors in arriving at a mark.
Formatting etc.
The assignment should be written in Calibri, 12pt, left-justified, 1 spacing (like this task description here)
Include a cover page, no appendices are permitted
Start each answer on a new page and pages should be numbered
Your name should appear on every page in the footer
State the word count at the end of each section as well as on the front sheet
All academic and other sources must be cited and included in the reference lists
Maximum score is 100 points. Evaluation criteria are:
Compliance with formal requirements
o See assignment (“Formatting etc.”)
Correct and complete references
o Range of the literature and quality of sources
Comprehensibility of answers
o Reach a clear conclusion and state your opinion
o State clearly, with reasons
Content-related discussion of the questions
o Variety of financial and non-financial measures
o Evaluate differences and explain successes or failures
o What are the reasons
o Comparison of selected companies
o Challenges today and in the near future
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