Planning and Mission

Your Task for Your Initial Post
In your role as a consultant to Smithfield Custom Furniture, Jonas Smithfield III has requested
you, using this week’s assigned reading, to provide to him the following information:
An explanation of what a mission statement requires plus a mission statement for the new
furniture line. Use in-text citations and list references from course readings as required.
An explanation of what a vision statement requires plus a vision statement for the new brand.
Use in-text citations and list references from course readings as required.
An analysis of how Michael Porters competitive advantage (low cost versus exclusivity) or
competitive strategy (Five Forces Model) applies to both Smithfields exclusive product line and
the newly conceived, more reasonably priced product line. Use in-text citations and list
references from course readings as required.
A list from this weeks course readings, placed in priority order, of the 3 next steps Jonas
Smithfield III should take to enhance his chances for success if he moves ahead with the new
product line. Justify the selection of your 3 priority steps by writing a 2-3 sentence rationale for
each. Use in-text citations and list references from course readings as required.
Format for Your Initial Post
You must use the following numbers and headings for each part of your response to a particular
issue. You will also use, as required, in-text citations and a reference list to support your
answers.
1. Explanation of Mission Statement Requirements
2. A Mission Statement for Smithfield Custom Furniture’s New Product Line
3. Explanation of Vision Statement Requirements
4. Vision statement for Smithfield Custom Furniture’s Product Line
5. Application of either of Michael Porters two strategies — Competitive Advantage (low cost
versus exclusivity) or Competitive Strategy (Five Forces Model)
6. Priority Order/Justification Smithfield’s 3 Next Steps

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