Option 2: (Advanced)
Pick a product or service and formulate a plan for researching the customer.
Identify what information needs to be collected (secondary and primary) and how to
collect it.
Justify your decision and plan.
Present the industry analysis in a logical format, building a case for industry support of new ventures. This exercise will help you understand the importance of knowing the industry and finding support for new business opportunities.
The more thorough the work, the higher your grade… Short answers and a rehash of what the book says will not get you an A. I am MOST INTERESTED in your opinions and your interpretation. THIS CAN BE ANY PRODUCT OR SERVICE AND PLAN.
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