3. New winery: In Seattle
12 pages
Academic Sources only; including the book
Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2017). Economics of strategy (7th ed.). Hoboken, NJ: Wiley.
ISBN: 978-1119042310
The final paper is designed to demonstrate your decision-making process by using a real-world business example. You will choose from three options to develop a new business, for which you will collect market data and outline your ideas and proposed decisions.
You are required to write a graduate-level paper that addresses one of the scenarios listed below with a focus on issues relevant to course concepts. The scenario event serves as a springboard to demonstrate an understanding of concepts and information covered in the course and to allow you to apply learning, draw reasoned conclusions, and make recommendations on best practices.
Outline the basic business model that you expect to be used to generate revenues across products or services.
Select appropriate performance measurement approaches by outlining four performance metrics and how data will be collected and used.
Outline and analyze two cost-benefit decisions that will have to be considered.
Analyze two possible approaches for attempting to achieve competitive advantage.
Provide an assessment of immediate competition in the market you selected.
Assess two potential risks to profitability and a mitigation plan for each.
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