Now that you have read Ch 4 and are familiar with Hofstede’s cultural model which Dimension is this referring to? What does this tell you about each culture in terms of marketing?

Read Ch 4 and answer the question.

“The Squeaky wheel gets the grease” American Proverb

Vs

“The nail that sticks out gets hammered down” Japanese Proverb

Now that you have read Ch 4 and are familiar with Hofstede’s cultural model which Dimension is this referring to? What does this tell you about each culture in terms of marketing?

2.Describe the similarities and differences between a free trade area, a customs union, a common market, and an economic union. Give an example of each.

3. What does the term Keiretsu in Japan mean?
How does it work? Be sure to give examples

4. Why are infomercials, sponsorship, and product placement growing in importance for global marketers?

What role does direct marketing have in a global company’s promotion mix? Name three companies that have successfully used direct mail or other forms of direct-response advertising.

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