Conduct research and evaluate an advertising campaign on this Nissan ad linked: https://www.youtube.com/watch?v=Bu56KAaIcac
State the advertiser, campaign, and year. In the attached APA formatted document, identify each of the components of the ad campaign as it relates to the AIDA Model, you need to evaluate your ad based on the following: (a) attention, (b) interest, (c) desire, (d) action.
Measuring ROI: How would the advertiser measure its return on investment, based on the model you chose?
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