This paper needs to be a survey of the most successful marketing campaigns in Big Pharma to the multicultural audience in the past 2-6 years. If there is a particularly successful campaign from 10 years ago, we can go back there one time. But for the most part, we need case studies that dont go past 2015. Primarily African American, then Hispanic, then Asian. It must deliver a minimum of 10 case studies that show methodology and positive results. These case studies must address serious disease states like diabetes, hypertension, cancer, obesity and health literacy. Of the 10 case studies, 2 of them need to come outside the US, yet dealing with minority populations, e.g. the West Indian community in London. The sources for this paper must be pharma approvable: https://pubmed.ncbi.nlm.nih.gov, CDC.gov, health.gov, NY Times, etc. Cannot use Wikipedia or general interest websites as references. Every claim in the paper must be referenced. Ultimately, this will be used as a proof that insightful, authentic marketing efforts to minority populations have been effective in helping to close health disparities.
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