Marketing Strategy of Rolex

Here is the summary :

a. Customer target;
b. Brand positioning;
c. Brand equity (awareness, image, loyalty), brand value;
d. SWOT analysis

I will give you the lessons about those 4 points if necessary.
Do not hesitate if you have any question.
I Will send you the exam brief, you just have to do the Marketing strategy part, and all the modalities are written in it.

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