PLEASE READ THE INSTRUCTIONS AND REVIEW THE RUBRIC
1.) Read the transcript (Attachment #1)
2.) Research peer-reviewed journal articles on one of the 4Ps Promotion.
Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more).
3.) Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
4.) Writing should be 750 words
5.) Must include 2 scholarly articles, I have attached 2 options
****MUST USE APA TEMPLATE ATTACHED****
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