Imagine you are a research associate with Pacific Market Research, Inc. As part of the promotion process to the senior research associate, you have been asked to demonstrate your skills by developing a consumer research project to study people’s attitudes, preferences, or experience with a consumer product or service of your choice.
Your job here is to:
Develop and execute a consumer survey questionnaire with 18-20 questions on a product/service of your choice using Google Forms.
Analyze survey results using descriptive and inferential statistics.
Create basic visualizations based on your data.
Present your research findings in a written report and in PowerPoint slides.
Deliverables:
Written Report (200 points): This report should provide an overview of what you have done in your survey and highlight the important findings. The report should contain the following sections:
Introduction: Provide a brief overview of the research project. Describe what product/service you are focusing on and establish the rationale behind your choice.
Main topics: Describe the main topics that you will examine in the context of this product/service in the survey. You do not need to discuss the specific survey questions here. Rather, focus on the broader topics and themes that you will address in the questionnaire.
Method: Describe your sampling method and provide the demographic information of your sample.
Key findings: Discuss key findings from data analysis. What did the data you collected through this survey tell you about consumer’s attitudes, preferences, or experience with this product or service? You must use statistics and data visualizations to support your points in this section.
Conclusion: Provide a brief conclusion to summarize your research and wrap up your report.
Appendix: Attach a printout of your online survey and inclucixde it at the end of your report.
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