Introduction: Key Account Management (KAM) can help companies understand clients and build better relationships while considering how customers have a strategic role in the growth of the company.

Introduction: Key Account Management (KAM) can help companies understand clients and build better relationships while considering how customers have a strategic role in the growth of the company.

Deliverable: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format. A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.

Activity Details

Perform the following steps:

Step 1: Preliminary Readings

Review the Lesson Readings about Key Account Management, best practices, and the value management team.

Step 2: Address the following

While reading keep in mind the following, which you will need to address in your essay:

Briefly define and differentiate between Key Account Management and a Key Account Customer.

Give an overview of at minimum two best practices and two strategies a key account manager can apply with a key account customer. Explain why this works to create value for the customer while enhancing a companys profit margins.

Explain how KAM relationships can impact the future of a business if they reach a tipping point and the KAM becomes business critical.

Step 3: Write your essay

Write your essay to address all the prompts above.

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