page in length on the rationale for the messaging of your brand. This document must present quantifiable facts/figures/data from articles to support your marketing strategy. (MLA format for citations. Please use numerical references with the actual citation noted either on the back page or at the bottom of the page.) Questions to ask should be focused on trends in the category segment that would be impacting your brand and therefore, result in a promotional campaign to impact the overall strategy. As an example if your brand was a fitness gym for middle-age women and you saw data supporting the increase in demand for yoga classes among this segment, you would develop a campaign aroucixnd this program to increase membership.
