If the balanced scorecard is important for companies, why do companies avoid using it to increase company profitability?

The balanced scorecard is one of the tools for measuring business results. Any company needs to use both financial and nonfinancial measurements to evaluate the businesss performance.

Research a company that has used the balanced scorecard and discuss the nature of each perspective use and outcome of the results.
How are those perspectives linked?
If the balanced scorecard is important for companies, why do companies avoid using it to increase company profitability?

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