Identify one action that the Walmart organization could take to help ensure that customers recognize the integrity of the company’s marketing efforts.

There are various techniques for identifying and targeting specific markets for Walmart’s products and services. Marketing managers are responsible for developing market targeting strategies that are ethical and align with the organization’s core values.
1.Review course content and conduct outside research on ethical and unethical marketing practices.
2.Use the results of your research and analysis to complete the following instructions:
a. Walmart’s Everyday Low Pricing (EDLP) strategy plays a large part in its tremendous success in the retail industry. However, setting prices low in order to limit or eliminate competition (predatory pricing) is not considered an ethical marketing practice. Identify at least one area of research that Walmart’s marketers can use to guard against accusations of predatory pricing and explain why.
b. Consumer information is another important component for targeting specific markets. Gathering and using consumer information can raise ethical concerns regarding personal privacy. Name and describe one tool used by Walmart marketers to ensure that information gathered from consumers (customers) is done with their full consent.
c. Walmart has many competitors in the retail industry. Choose one of Walmart’s larger competitors and consider how they market their goods and services to compete with Walmart. Identify one of the competitor’s marketing activities that some people might consider ethically questionable and explain why you think it might be unethical.
d. Identify one action that the Walmart organization could take to help ensure that customers recognize the integrity of the company’s marketing efforts. Justify your answer.

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