CONTENT: Identify Caterpillar Inc.’s business-level, corporate-level, and international strategies. This should include an assessment of the generic strategy the company is using in their business, the extent and relatedness of diversification, the modes (e.g., M&A, alliances, internal development) of implementing recent diversification initiatives, and the type of international strategy implemented in various global markets. Use business concepts and terms wherever applicable.
FORMAT: Maximum 4 pages of typed material (Times New Roman, 12pt font, double-spaced, 1-inch margins), not including exhibits and references.
Tips and Comments:
– Please follow the instructions! Make sure you include every thing that is asked for!
– Use high quality sources – no Wikipedia, other student papers, etc. – – When possible, get an original source from the company or a reputable analyst report or a reputable news article (blogs are not news articles)
– Must be written as an essay – NOT as a Q&A or similar. Really should have an introduction and a conclusion
A possible outline:
1) Introduce the firm. Last sentence of the paragraph should be a central message/thesis statement that provides the outline for the rest of the paper as well as a preview of your conclusions (“In this essay, we analyze the business-level, corporate level, and international strategies followed by ABC company; our analysis suggests that the firm is headed towards world domination due to its excellent diversification efforts.”)
2) Paragraph analyzing business-level strategies followed by your firm (with evidence)
3) Paragraph analyzing corporate-level strategies followed by your firm (with evidence)
4) Paragraph analyzing international strategies followed by your firm (with evidence)
5) Conclusion: Overall summary of your prior three paragraphs, link in to overall success of the company
6) Exhibits/charts (don’t count towards your page limit)
7) References/Works Cited
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