Identify and evaluate PR materials included on the website of a Fortune 500 company.

Identify and evaluate PR materials included on the website of a Fortune 500 company.

Here are the instructions for this activity on the discussion board.

Choose a company on the Fortune 500
Go to that company’s website and locate the section containing materials target for “media.” Companies label this section of their website differently (i.e., Media, Information, News, News Room); you may have to do some exploring on the homepage to find the correct link.
Use the evaluation checklist as a guide for examining the media site and materials that are posted there.
Fill out the form and use it as the basis for writing a summary of your opinion on the quality, value and strengths/weaknesses of the site.
POST on Discussion Board a summary of your opinion on the quality, value and strengths/weaknesses of the site
Use this Evaluation Checklist of Online Corporate Media Site as a guide when analyzing the websites.

Use this evaluation checklist as a guide to examine and analyze the online media site of a Fortune 500 company.

COMPANY NAME:

YOUR NAME:

Contents Checklist

____ News Releases

____ Standard

____ Social Media Release

____ Fact Sheets:

____ Business Overview

____ Products or Services

____ Other

____ History/Timeline

____ Executive Biographies

____ Annual Report

____ Speeches

____ Q&A or FAQ (frequently asked questions)

____ Community Relations Activities

____ Contributions, Social Responsibility

____ Environmental Responsibility

____ TV Commercials and/or Print Ads

Photographs:

____ Executives

____ Products

____ Offices

____ Manufacturing Facilities

____ Logos, Graphics, Artwork

____ B-Roll/Video

____ Podcast

____ Twitter

____ Facebook

____ Pinterest

____ Instagram

____ LinkedIn

____ Blog

____ Snapchat

____ Other Social Media Links:

What is your overall impression of the site?

What “grade” (A through F) would you give this site in each of these areas?

___ Ease of use

___ Amount of material provided

_cix__ Quality of writing

___ Design/Layout/Photos

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