Your audience is lenders or investors. Lenders or investors range from conservative bank-loan-department type low-risk high-likelihood-of-success investors to high-risk venture-capital investors. Identify and analyze your likely investor audience. Lenders and investors must be convinced a viable market for your
goods or services exists, and your plan for satisfying market demand is capable of producing enough revenue to justify the investment. Write a business plan. Identify an opportunity (demand) and propose a business to meet the demand.
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