Identify a market research professional or a company where a representative can talk to you in more detail about the market research process.

You will be conducting an interview with a market research professional or a company representative. Use the results of your research to make specific recommendations on how market research can be applied to the Marketplace Simulation. Submit your 3- to 4-page APA-formatted (Not including cover and reference page) paper to the Dropbox
by the end of the unit.

In this unit, you will be concentrating on growth options and using market research to help you in your decision-making. Today, organizations, when making key decisions, are mindful of the importance of ensuring that they understand the views and opinions of current and potential customers and know what competitors are doing in the marketplace. Understanding the role of market research and the many methods for conducting market research will be valuable for your work in this class and others in your program.

Learning from subject matter experts (SMEs) in market research is the focus of this weeks Assignment and Discussion.

Provide an overview of Market Research incorporating applicable unit resources and at least two (2)
other academically credible sources. Include; types of market research, data gathering methodologies,
data analysis methodologies
Identify areas about market research that are particularly interesting to you or that you would like to
know more about.
Create a set of 36 questions using the information you have learned in your reading and research
that will help you gain a greater understanding of these areas.
Identify a market research professional or a company where a representative can talk to you in
more detail about the market research process. View some ideas for identifying a market research
professional or company.
Conduct an interview with a market research professional or a company representative.

Use the results of this research to make specific recommendations on how it can be applied to the Marketplace

Link to one of the readings:

Mittal, V. (2017). Rethinking market researchs place in the business. Marketing News, 51(9), 1819.

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