Chapter 11: Food for Thought: 1-4 (p. 410)
1. Let’s imagine you are the customer portfolio manager of a wireless phone company. How should you be evaluated at the end of the quarter? Straight sales from your customers? Net sales (sales minus cost to serve)? Customer satisfaction? Would it make sense for you to be evaluated on a combination of how much your company made from your customers this quarter and also—as of this quarter—what the two-year projected value of your customer base is? Five-year projected value? Why?
2. If a company rewards employees based on a combination of current and future values of customers, how might that change decision making?
3. Should the value of customers a company doesn’t yet have be calculated and taken into account in the present quarter? Why or why not?
4. How is retention different from share of customer (SOC) as a measure and how would it be used differently? Why are both important?
Chapter 12: Food for Thought: 1-3 (p. 444)
1. From the customer’s perspective, which is better: to buy through one channel or through several channels? The obvious answer is to have multiple channels available—order from the Web, make returns at the store, check on delivery by phone—and have all of those contact points able to pick up where the last one left off. But is there any advantage—to the customer—of using only one channel? Why does research show that customers who use more than one channel are more likely to be more valuable to a firm than those who use only one?
2. Often, the challenge in using predictive models boils down to a misunderstanding of the nature of cause and effect. Although statistical analysis might reveal that two observable events tend to happen at similar times, it does not necessarily mean that one event “causes” the other. What is more important: to understand what will happen next or why it will happen?
3. Customer analytics can be used for improving retention rates. How?
A Strategic Framework, 3rd Edition ISBN: 9781119239819 All assignments are to be in a Word document, 7th edition APA format, including cover page & reference page(s), with all paraphrascixes & direct quotes, cited:
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Discussion 4: Food Disparity
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Evaluate and critique Pope John Paul II based on the materials read. PLEASE MAKE SURE TO ADHERE TO THE ATTACHED PDF CONTAINING INSTRUCTIONS ON HOW TO WRITE THE PAPER. The attached PDF will show you how to adhere to its instruction regarding formatting and constructing an incisive thesis sentence, with each paragraph presenting one main point defending the thesis.
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gential pain and itching
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Define the factors from case#3 that played a role in each of the three groups. Research outside of the textbook is required for this assignment to obtain in depth information from this incident you must include in your paper. Make sure to include a works cited page following MLA formatting
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The Equal Rights Amendment was first proposed almost a century ago and has still not been added to the United States Constitution.
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In this assignment, you will create an annotated bibliography consisting of seven sources. Each entry will consist of a reference list citation, a summary of the sources information, and a one-sentence assessment. Each annotation should be between 150 to 200 words.
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A cornerstone of learning juvenile justice includes understanding the difference in treatment of juveniles who enter the system versus adults who enter the system. Initially, protective rights were not extended to juveniles. However, through the process of appeal and evaluation by The Supreme Court, juveniles were extended many of the same rights and protections given to adults who came into the formal legal system. Read Kent v US and write a legal brief. A legal brief requires the following: the case title, statement of the issue of the case, the details of the case background, and the way in which the court ruled, with an explanation supporting that ruling. Two pages are required in APA format to include a title page, in-text citations, and a reference page.
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Explain strategies for managing human and financial resources to promote organizational health.
Explain how the interdisciplinary plan could be implemented and how the human and financial resources would be managed.
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Research the company on its own website, public filings on the Securities and Exchange Commission’s Filings & Forms page, Strayer University’s online databases, Strayer University’s Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements.
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Why is a practical, working knowledge of the law important to the security manager and how does it impact their capabilities and services? Although insurance can never be a substitute for a comprehensive security program, what are its primary roles and functions related to security management?
