How can an individuals perception of risk influence how they interpret risk messages and what perceptions might influence the success of or roadblocks to your campaign?

You are the newly hired manager of risk communications for your county Emergency management office. Your first task is to draft EMAs new public education campaign that explains the benefits of a strong risk communications program for your community. Selected a hazard and in 1-2 paragraphs communicate its risk(s). Post your communication text into the discussion forum and include answers to the following questions:

What is risk communications? How are risk communications methods developed?
How can an individuals perception of risk influence how they interpret risk messages and what perceptions might influence the success of or roadblocks to your campaign?
How might an emergency manager handle a situation where the public believes a statistically low risk to be much higher than it actually is?

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