Week 4 Lecture
Chapter 8 of the course text, Principles of Marketing
The company i am using is Budweiser. i Have attached all the stuff i have written about them over the past few weeks to make it easier. I am going to do the video portion with the slides you make so that’s the only part im worried about.
As you are likely aware, your internship brand doesnt just do business in the United States. So in this interactive activity, were going to research their past global activity. But rather than writing about it, were going to talk about itby creating a video presentation.
To complete this assignment, you need to do the following:
Create a six slide PowerPoint presentation.
Video yourself and your screen to present those six slides in three to five minutes.
Instructions
What you need to cover: Introduce yourself.
Identify your internship company and a specific country to analyze your brands international market.
The country can be from Asia, South America, Europe, the Middle East, or anywhere else on the globe.
Pitch two elements from each quadrant of actors and forces about your internship company.
Refer to Table 8.1 of Chapter 8.
Slide Requirements
Create six slides with Microsoft Powerpoint (Links to an external site.), Google Slides, or another tool of your choice.
Structure your slides as follows:
Slide 1 Include your name, internship company, country or market.
Slides 2 to 5 Include two elements of each quadrant from Table 8.1, with brief highlights of your discussion points, on each slide.
Slide 6 Include a summary of your presentation.
Must be only 6 slides (See belows tab Formatting Requirements for more details).
Save your slides as a PDF file and then upload the PDF version of your slide in Waypoint.
Formatting Requirements
Must be six slides in length (not including title and references slides) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Centers How to Make a PowerPoint Presentation (Links to an external site.) resource.
Must include a separate title page and slide with the following:
Title of project in bold font
Space should be between title and the rest of the information on the title page.
Students name
Name of institution (Ashford University)
Course name and number
Instructors name
Due date
Must use the course text, specifically Chapter 8, Table 8.1.
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must document any information used from sources in APA Style as outlined in the Writing Centers APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
Last Completed Projects
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