Some of the best television commercials are those that have been exported from the US to several countries and/or have gone viral online. For example, in the 1970s the Life Cereal “Mikey” commercial was a major success and has been replicated over the years. Coca-Cola’s “I’d Like to Buy the World a Coke” is another example.
Research a commercial from the past 10 years that has been a success both in the U.S. and was exported overseas or became viral on the Internet. Answer the following questions:
What is the commercial?
What year did it air?
Why was it a major success?
What evidence do you have that supports its success?
Has the commercial been reproduced for an overseas audience? If so, how did it change for an international audience?
How did the commercial impact the company?
What was the style of the commercial? Explain its “story” components.
In your answers, provide a YouTube or other web link to the commercial and its international version, if possible.
Provide citations for your sourccixes at the bottom of your document.
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