Find one example of an emotional appeal ad and one example of a rational appeal ad. Remember that ads are paid media (that is, the sponsoring company paid for it, so its not a review or other consumer generated content). What do you think the goal of each was? What kind of appeal is each using?

emotional appeal:https://www.youtube.com/watch?v=MMlijiK-nEo
rational appeal:https://www.youtube.com/watch?v=wJT8UKuPPUk

Find one example of an emotional appeal ad and one example of a rational appeal ad. Remember that ads are paid media (that is, the sponsoring company paid for it, so its not a review or other consumer generated content). What do you think the goal of each was? What kind of appeal is each using?

Last Completed Projects