Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation.

Assignment Question

Follow the brief and use the example to complete the work. Using an example of a recent, high involvement purchase you have made answer the following questions:

1. Justify, using relevant theory, for instance, Theory of Planned Behaviour, Theory of Reasoned Action, why this was a high involvement purchase.

2. Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need (e.g., psychological, safety, tertiary, personal), this was.

3. Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation.

4. Discuss whether you feel you gained value from this purchase, within your answer show how value is created during an exchange. The above sections will be equally weighted so, although there is no strict word limit for each section, aim to divide your wordcount accordingly.

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