Introduction
The dress is a photograph that became viral on February 26, 2015. But what was the story? Read the Origin (Links to an external site.) section of the dresss Wikipedia page.
In the process of the dress going viral, not only ordinary people but also politicians, government agencies, celebrities, and well-known brands started to react. See some tweet examples by reviewing the Tweet Examples slideshow Download Tweet Examples slideshow.
Ultimately, the dress was the subject of 4.4 million tweets within 24 hours and 37 million views in a few days.
The dress, which was identified as a product of the retailer Roman Originals, was confirmed to be black and blue. Obviously, the retailer experienced a major surge in sales as a result of the incident. The retailer also produced a one-off version of the dress in white and gold as a charity campaign.
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Tip:To learn more about the Dress and the social media debates, check out the links below:
The Dress (Links to an external site.)
What Color Is This Dress? Black/Blue or While/Gold (Links to an external site.)
Preparation
Read Chapter 3 and the article, Two Years Later, We Finally Know Why People Saw The Dress Differently (Links to an external site.).
Instructions
From what you learned about the process of perception,
Explain why the image created so many discussions on social platforms where users discussed their different perceptions of the dresss color.
Explain why the dress retailer produced a one-off version of the dress in white and gold as a charity campaign and why many brands (on a short-term basis while the dress was viral) tried to associate their brands colors to the colors of the dress.
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Tip: Use semiotics and three other concepts you learned about Perception to justify and support your claim.Use semiotics and three other concepts you learned about Perception to justify and support your claim.
Your paper must be one to two pages in length. You must use the text and one scholarly, peer-reviewed, and other credible source (Links to an external site.) that are formatted in APA Style (Links to an external site.).
Checkpoint
I have answered all parts of the question.
I have included headers and sub-headers.
I used text and credible sources to support my ideas and arguments and used proper APA citation and referencing.
My paper is at least one to two pages long..
The Do You Remember the Dress? paper,
Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Centers APA Formatting for Microsoft Word (Links to an external site.)
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Students name
Name of institution (University of Arizona Global Campus)
Course name and number
Instructors name
Due date
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) and Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least one credible source in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view Quick and Easy Library Research (Links to an external site.) tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Centers APA: Citing Within Your Paper (Links to an external site.)
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
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