Explain why some product managers do not view an investment in R&D as a high risk activity, and others do.

– Explain why some product managers do not view an investment in R&D as a high risk activity, and others do.
– What are the benefits of undirected research (curiosity-driven research)?
– Explain how Pfizer managed the threat posed to Viagra by new entrants to the market?
– Explain why R&D functions often are thought as freewheeling places of disorder, yet,
in reality, R&D is often routine and follows many procedures.
– Would you participate in a clinical trial? If not, what would encourage you to participate: money,
limiting risk, a trial whose results may help a friends suffering?
– How might you react to a Skunk works in your firm?
– Explain the product development process in the pharmaceutical industry.

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