Explain the specific strategies you would recommend the team or facility pursue to guarantee a sellout and why.

Facility Marketing Plan
Marketing a sports facility is a major component of facility management. It is something that all sports facility managers must be able to do if their facility is to be successful. Sports facility marketing requires a strategy that considers the local audience, the capabilities of the facility and staff, and the goals for the facility.
For this assignment, you will choose a college or professional team in your local area. You will take on the task of developing a strategy for marketing the teams home schedule that could be presented to the team or facility executives. Then you will write a two-page paper detailing your proposed strategy. References are not required for this assignment, but you may include them if you want to provide more depth to your paper.
Steps for completing the assignment are as follows: **(Notre Dame Hockey)
Select a high school or college team in your local area. If you are deployed military or living in a location that is not local to you, you may select a team from your hometown.
Secure a copy of an upcoming home event schedule. Schedules can typically be found by using a search engine and typing in [name of school] [type of sport] schedule (e.g., Anywhere, USA High School football schedule).
Consider what you know about the teams fan base and the local community, then:
determine which four events would be good for specialty nights (e.g., use of promotions, giveaways, fireworks, etc.);
identify these four competitions specifically, describe the promotion you will use for each, and explain why you selected the promotion for the specific competition; and
select one additional competition, and explain the specific strategies you would recommend the team or facility pursue to guarantee a sellout and why.
Write the paper. Include the following in the content:
an introduction naming the sports team you chose,
an overview of the fan base and local community,
the strategy (strategies) you recommend for accomplishing the items in Step 3 above,
a summary of your overall marketing plan for the teams season, and
your analysis of whether the schedule will effectively market the team. Use critical thought and support your reasoning.
Submit your paper according to the information provided below.
Paper requirements are as follows:
Write at least two double-spaced pages.
Address the topic of the paper using critical thought. The required information listed above should clearly stand out and be unambiguous. Otherwise, it will be determined to be missing.
Ensure that you have prepared a detailed, thoughtful marketing proposal that could be presented to the team or facility executives.
References are not required for this assignment; however, include a reference page as the final page of your paper, if references were used. Ensure that this page is completed and formatted according to the correct APA Style.
Avoid the serious consequence of plagiarism by using your own words and including citations for sources you used.
As with all assignments, non-scholarly sources such as Wikipedia and About.com may not be cited in your work.

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