Explain the objective evidence to support the need for the proposed project.

You must build your case for improvement by articulating the project description and supporting the need with both empirical and contextual evidence. The organization will want to know what the return on investment (ROI) will be; explain the business case for the improvement project.

Summarize the proposed project.
Explain the objective evidence to support the need for the proposed project.
Justify choice of three SMART objectives related to the proposed project.
Summarize what the project will and will not address.
Summarize the project deliverables, including milestones.
Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards. (References no older than 5 years)

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