Explain the marketing strategies and techniques (such as humor, creating a need, personal testimonies, celebrity endorsement and more) used to make us want to buy the advertised product or service.

Study and analyze several advertisements (print, video or web). Select 1-3 successful examples and explain how these ads are supposed to reach the targeted consumers. You can focus on the attractive lifestyle promoted in the ad/s (for example, staying fit, being “green” or being financially successful), OR explain the marketing strategies and techniques (such as humor, creating a need, personal testimonies, celebrity endorsement and more) used to make us want to buy the advertised product or service. Use cause and effect analysis to show who the target consumers are and how the elements of the ad/s make consumers want to purchase a product or a service. Make references to specific ad/s for illustration and cite them.

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