Attached down below is a visual literacy that is very important. I must analyze and create an argumentative essays between the two ads of playstation 5 and xbox one series x. I must have a hook, good intro, thesis. Rest of the instructions are attached with the images. Also at one point during the essay, i must add a bit of personal experience
Length and Formatting: 4-6 pages (not including works cited page or the two images and their captions) typed, double-spaced, with a left-justified margin and black 12-point Times New Roman font; MLA format, here and MLA sample paper here
Images: Included in your essay will be the two ads and captions that are formatted correctly. You should also mention the ads in your body paragraphs. You will also have a works cited that includes both ads. Papers without these basic elements will receive no higher than a D. Your two images should be roughly the same size as the ones in the sample essay from Week Nine.
Assignment Preparation: Explore a product that interests you enough to analyze two visual advertisements for rhetorical appeal. Research advertisements on the topic depicted online, on TV, or in print. How many visual representations come to mind? Then do a freewrite on what those representations have in common and on makes each of those representations different. Then ask yourself: which one of those representations seems to be the most interesting or complex? Which one is the most effective?
Assignment: Select two print advertisements for the product (these can be from different companies). Analyze how that representation is achieving or not achieving its creators desired effect. The point here is to use as a lens what we have read about audience, purpose, ethos, pathos, and logos to examine the advertisements. You should also use the principles of design from Chapter 5 to describe your ads as you write.
Please limit your focus to a few key strategies that the creators of the representation use. Include both images in your essay. Each image must have a caption below it. How to include a chart, graph, visual, or other image in an MLA style essay: here
Page three of the sample paper shows how to caption an image in your paper: https://mlaformat.org/mla-format-sample-paper/
Audience: Local high school seniors who generally believe what they see online, on TV, and in print. These students are avid and usually unreflective consumers not only of products but also of imagesof ideas. Imagine that they are reading your essay as part of an extracurricular club on exploring the effects of visual advertisements.
Organization: Your final draft should include a summary of the product in your introduction, description of both ads using the principles of design from Chapter 5, and a clear thesis statement that represents your overall findings. Each paragraph should explore an aspect of the two ads that you analyzed. Don’t refer to your “first ad” or “the second ad” in your description or the body of your essay.
For example, you might organize your essay like so:
Introduction – hook, summary of topic, the audience and purpose of each ad, and your thesis (Here, you could include the descriptions of both ads).
Body Para. One – ethos) Do either (both) of the ads appeal to ethos? How so? Which one is more successful? Explain.
Body Para. Two – pathos) Do either of the ads appeal to pathos? Describe in detail how. Does one do a better job? Why?
Body Para. Three – logos) Do either of the ads appeal to the sense of reason? Does the text included in the visual contain facts or statistics that persuades the audience?
Conclusion – In your conclusion, review the major parts or aspects of your subject and explain how they relate, how they function together, and how your analysis has led to the conclusion that you have reached.
Rationale: Although you will probably not write visual analyses throughout your life, you will encounter many occasions, in and after college, when you must break down how a topic is working, asking yourself what its key parts are and how those parts relate to each other. Paper #2 gives you practice making precisely those moves. By including the two visual advertisements, this assignment acknowledges that writers may communicate not with alphabetic text alone but sometimesdepending on the occasion, the genre, and the audiences needswith alphabetic text in conjunction with other methods.
Some Sections of The McGraw-Hill Guide, 4th ed., relevant for this paper:
Ch. 8, Writing to Analyze, including three example essays (pp. 198-234) and paying close attention to visual analysis (p. 204)
Selected sections from Ch. 18, Communicating with Design and Visuals (pp. 497-521)
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