o Provide an overall perspective of your company’s financial health.
o Use comparative financial ratio data to indicate how well your company is or is not doing financially when compared to it’s closest competitors.
o Focus on key financial strengths and/or weaknesses.
o Compared to competitors/strategic group.
Identify company’s key resources and capabilities
o VRIN tests for resource competitive power
o Explain how key resources and capability support competitive advantage?
Value chain and competitive advantage
Using sources from these sites: Mergent, IBIS World, and the company’s website, etc. (among others) will be extremely valuable resources when conducting your internal analysis (especially financials) and any important information from the External Analysis attached.
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