Explain how e-commerce sites use atmospherics to create an image or personality online that matches with their overall brand?

1. Please visit these brand/product (invisible sunblock) websites: https://gobareoutside.com/ and https://www.glossier.com/products/invisible-shield.

2. Explain how e-commerce sites use atmospherics to create an image or personality online that matches with their overall brand? Be specific.

3. cite this source: Wanderful Media. (2013, May 7). Retail atmospherics 101: Industry observations. Retrieved from http://wanderful.com/blog/retail-atmospherics-101/

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