Instructions
Envision yourself in a decision-making marketing role for Audio Partners. You have been asked to help with the launch of their new product.
Address the following questions:
Features and benefits:
Discuss your products benefits and features (why would a customer pick your product or service over existing similar products or services in your category).
Create a matrix (table) of the top 3 benefits and top 3 features.
Include target characteristics (income, education, values, interest, product usage, lifestyle, location, etc.)
Market Research
What sources of information would you use to gain consumer insights, and why did you pick the sources you did? Examples of sources might be Census data, Claritas, Trade Publications, Webinars, Library, Journals, Websites (.gov, .edu, .org, etc.)
Be sure you consider at least 3 different sources to add credibility to your data and research.
A substantive initial post answers the question presented completely and/or asks a thoughtful question pertaining to the topic. Substantive peer responses ask a thoughtful question pertaining to the topic and/or answers a question (in detail) posted by another student or the instructor.
This assignment is part of the Audio Partners case. Review the following resources to prepare for the assignment:
Audio Partners Master DocumentDownload Audio Partners Master Document
Matsen, J. (2021, July 21). 10 easy steps to creating a customer profileLinks to an external site.. HubSpot.
Instructions
For your submission this week:
Take your discussion post insight for Module 1 and create a Customer Profile from the insight and data you gathered.
Next, outline the 5 stages of the decision-making process you anticipate your customer to go through when considering your product or service from the discussion.
Your paper should be 2-3-pages in length and conform to APA guidelines Include at least 4 scholarly references in addition to the article mentioned above.
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