Do they implicitly attack a competitor or a social norm to position themselves against competition?

Perform an analysis of nonprofit organization (Habitat for Humanity) through the concepts discussed in the reading (IN THE FILES UPLOADED). Do they create or rely on a sense of insecurity or lack in their communications? Do they implicitly attack a competitor or a social norm to position themselves against competition? How? Etc. Give specific examples and cite any sources you use. Quote (and cite) the article.

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