Select a social media analytic agency and discuss the types of metrics they provide clients to better understand the effectiveness of their social media campaign.
The article can be from any professional online business/marketing source. Do not use Wikipedia or other source which is edited by the public – these sources are not appropriate for serious graduate-level work. The article does not have to be from an academic Journal, but it does have to come from a business publication such as Wall Street Journal, BusinessWeek, Money magazine, Advertising Age or any other respected publication. The Webster Library can help you if you need sourccixes – go to that link on the course homepage.
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