Discuss the entrepreneurial approaches to formulating the CRM processes of two diverse companies.

Objective: Discuss the entrepreneurial approaches to formulating the CRM processes of two diverse companies.

Introduction:
Customer-focused marketing requires relentless attention to delivering customers a great product and an exceptional experience.

Deliverable: The essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format

Step 1: Read the following case study materials (attachments).

Nicher Allegiant Air: Going Where They Aint from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed., pp. 51-52). Upper Saddle River, NJ: Prentice Hall.

Nicas, J. (2013, Jun 04). Allegiant air: The tardy, gas-guzzling, most profitable airline in america; allegiant’s airplanes guzzle gas and are often tardy; but its strategy is working. Wall Street Journal (Online)

Read the Ritz Carlton case study on pages 422-423.
Chapter 14: Customer Satisfaction, Loyalty, and Empowerment

Step 2: Write your essay responding to these questions/prompts.
Describe of how both Nicher Allegiant Air and the Ritz-Carlton approach their customers.
Why did both companies take the approach that they did?
Has their approach been successful?
Can this strategy be applied to entrepreneurial ventures? How?
Based on these case studies, describe the customer-focused CRM process as it relates to organizational marketing strategy, customer satisfaction, loyalty and customer empowerment.

A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.

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