Case Study Questions: Draw the activities map at the end of the last page
1). How would you describe the strategic positioning of Primark vis vis its competitors? What is its value preposition?
2). Perform a resources analysis of the firm to assess its sources of competitive advantage and their sustainability. What are the key cost drivers for the company and how has it managed them? Be sure to evaluate sustainability in terms of fit and resource qualities.
3).How has it managed the challenges of sustainability and ethics with respect to its business? What further actions would you recommend with respect to its positioning?
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