analyze and summarize the key attributes of Southwest’s culture and how the culture enables innovation. Discuss how the company has leveraged these attributes to gain a competitive advantage and can use these attributes to adapt, change, and continue to
grow as the environment in which the Company does business changes. Language and tone – This paper is to be written in an evidence-based, formal, academic, language and tone style. This means you need to be precise and exact and objective. Avoid words like they, them, their, he, his, common cliché, personal opinion, and be very aware of proper grammar and sentence construction. Never, ever, never use first person “I”. Layout – Must include: Title page2; Abstract3; Introduction4; the body of work; and conclusion where you present the strategy that you would use to grow the company.
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